Kaiser is named "product of the year"
february 01, 2012 · 17h39
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Kaiser, which was re-launched by Heineken in 2011, was named last Tuesday, 31, “Product of the Year”, in the beer’s category.
The award was created 25 years ago in France and has been going on in Brazil for four. The board is composed of representatives from the area (AMPRO, ANPEI, ABA, ABRACOM, INPI, AVDV, ABMN, IAB e ABIHPEC) who are then divided into different consumer groups.
With a total of 5 thousand consumers, between the ages of 18 and 64, both men and women from São Paulo, Rio de Janeiro, Belo Horizonte, Curitiba, Porto Alegre, Salvador and Recife. The 2012 edition had over 60 categories and 150 products subscribed, which is the largest "Product of the Year" award ever.
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