Men are the biggest online buyers

A research made by E-bit in partnership with the Câmara Brasileira de Comércio Eletrônico in 2011 showed that men shop 35% more than women on the internet. And they are after electronics, house appliances, cell phones and car parts.

If it’s about shopping at malls or big stores, according to the search made by Ibope in 2010, women spend more than men. According to the search during a month 67% of women shopped for personal needs (excluding food and beverages) against 58% of men. The interesting part of the fact is that it does not apply to electronics.

However, what makes men be the big shoppers online? Well, it is comfortable and easy to buy and receive at home, without having to deal with lines or comparing prices in different stores. Without leaving the house and with two clicks, they can buy what they want with the best prices and faster.

The major part of buyers on the Internet, besides being males, they have a high economic level and instruction, was what showed a searched made by the Instituto de Pesquisa Econômica Aplicada (Ipea) announced this year. The main target of online buyers is foreigner websites, where they can find new releases, originality and diversity of products with different prices.

About the economic condition, the study of e-Bit cited in the beginning of this article showed that 59% of online shopping are made by the A class, which the share represents more than the B, C, D and E together. When talking about schooling 41% have a degree, against 18% that completed high school and 7% that only completed middle school.

Men are worried about the safety of their finances information, so that’s why they go after electronic payment online that saves your data allowing you to buy online by only typing your e-mail address and password. PayPal is an example; it has 44% of its base made of Brazilian users being single men from 25 to 34 years old.

The electronic commerce is going to make about BRL 20 billions in 2011, what represents a 30% growth in relation of 2010 (BRL 14,8 billions). Some things that collaborated for this growth in 2011 is advertising on social network, the rise of collective shopping and the shopping clubs.

By Mario Mello, PayPal’s President in Brazil

Translated by Larissa Rodrigues