WMcCann announces new launching of Chevrolet

100% planned car in Brazil, the new Chevrolet Cobalt arrives to the market with campaign from WMcCann.

To launch the automobile that will be sold in more than 40 countries, the agency developed a campaign composed by a 30” film and press media – on newspapers and magazines.

The film presents many references and makes the consumer question if the car really has everything that it says it does. The signature of the commercial exemplifies the style of the new sedan of the brand: “Chevrolet Cobalt. More than a new car, a new reference.”

A special project will also be on for 260 thousand subscribers of the Época magazine. The subscribers will receive different ads that show the attributes of the Chevrolet Cobalt by five colored side stickers on the magazine that awakes the curiosity of the reader, besides reinforcing the idea of reference in the market.

MRM Worldwide Brasil also contributed for the launching in the Brazilian market creating a campaign of directed communication, aligned with the concept developed by WMcCann. Acts of CRM contemplates the data personalization and the target segmentation.

Translated by Larissa Rdorigues